Deane & Co develops content that creates industry thought leaders.
We work with founders and businesses who value an outside perspective, insightful advice and partnership longevity to develop content that positions you as an expert in your field.
Content Portfolio
Content creation for digital publishing platform, Shorthand. Regular contributor to The Craft digital magazine on a range of content marketing strategies. Key articles include:
Interviews, podcast creation and longform content for Flaunter’s blog.
Key articles include:
Monthly analysis of 300k+ digital inspections to develop a thought-leadership report that is distributed via press releases, social media, EDMs and more.
Ghost wrote content for Startup Onramp founder for a number of startup publications including press releases, email marketing content and long-form technical documentation.
Ghost wrote thought leadership content for Carted founder, including pitching, interviewing and drafting content.
Department of Education and Employment Services
Worked with DESE (now Department of Workplace Relations) to rewrite all of their website content for the launch of the new department and workplace services. Included web content with strict accessibility guidelines and internal documentation for customer service teams.
Australian Fisheries Management Authority
Rewrote all of the content on the AFMA website in preparation for the launch of their new digital presence.
Launched Hello Sunshine EDM, including strategy for email acquisition that used an opt-in eBook. Hit TEQ’s yearly acquisition targets in just 3 months.
Developed a comprehensive content marketing plan designed to increase the SEO presence of the organisation in a highly competitive market.
Managed a team of researchers, writers, graphic designers and publicists to analyse quarterly vacancy report data which formed a major part of the organisation’s promotional activity.
Developed a top of funnel, educational content campaign designed to educate the target audience on the benefits of retirement living. Developed content for social media ads, email funnels, direct mail and website landing pages.
Planned, created and produced a limited run series of 8 podcast interviews with the best in the PR business for a podcast designed to upskill and demystify the industry.
Our Work
Developed a content-heavy marketing strategy for health-tech ecommerce brand, Milkdrop, resulting in almost 200% revenue growth in 6 months.
Developed and executed a content marketing strategy that resulted in an increase in web traffic of 45%, page views by 150% and pages per session by 103%.
Developed content marketing strategy designed to position the startup as an industry leader. Included long-form content, media relations and award subs.
Developed and implemented an ecommerce marketing strategy that saw the organisation hit their 20/21 budget in just 6 months.
Designed and delivered a comprehensive marketing training program for the second biggest superannuation firm in PNG to upskill their internal team.
Developed a top-of-funnel educational content marketing strategy incorporating advertising, email marketing, landing pages and educational resources.
Designed and delivered a four-part educational series for startups on marketing strategy, PR, email marketing and marketing for eCommerce.
Designed and wrote the College’s digital marketing subjects as part of their new Diploma of Digital Marketing.
Launched The Urban List across three cities, Brisbane, Sydney and Melbourne. Developed content strategies to drive traffic, increase brand awareness.
Grew DTC ecommerce brand YCL jewels to $500,000 revenue in just over two years.
Developed a website and content marketing plan to launch Queensland Women’s Week for International Women’s Day.
Other Services
Strategy
Marketing strategy development
We’ll help you build a roadmap to build your business, leveraging content to position yourself as an expert in your space.
Content
Thought leadership
Long-form content with purpose, including white papers, thought leadership pieces, blog posts, industry reports and press releases.
Education
Upskill your team
We’ve worked with everyone from Brisbane City Council to Nambawan Super to build learning programs for beginners to experts.
Audits
Not the tax kind
We assess your current marketing approach, website or content and provide you with comprehensive and actionable insights to get better results.
We believe great content can generate long-term and sustainable growth that converts customer intent into action.
Deane & Co 